Idents

An Ident is used by film production companies so it is recognisable. As soon as the audience see the ident they know who makes the film. Production companies use this to create familiarity. It is a form of branding the film.

The six most popular production companys all have their own idents that are known worldwide. These are WaltDisney, Paramount, Warner Bros, 20th Century Fox, Universal and Columbia.

These companies produce the most films, they have the biggest budgets and usually produce the biggest profit. These emblems are the most recognisable images in the industry.
Paramount’s mountain logo is the oldest surviving studio emblem dating back to 1912.
While Columbia’s torch carrying lady dates back to 1924.
And the iconic Art Deco monument that 20 Century Fox uses as a logo was developed in 1935.