History of Trailers

Film trailers were used as early as 1913 when Nils Granlund advertised "The Pleasure Seekers" which was a theater performance at Winter Gardens. Advertisements became more common in the 1930's when Walt Disney used them to advertise Snow White. Another film called "Gone With The Wind" used trailers to attract their audience. These trailers usually consisted of a voice over trying to convince the audience to coma and see the film. Film trailers have advanced since then instead of long scenes from the film they use Jump cuts such as the ones seen in "Dr Strangelove" in the 1960's, this had text and many scenes from the film. This has progressed to the trailers we see today that have jump cuts, music over the scenes and some speech from the film.