Wednesday, June 20, 2012
Thursday, January 5, 2012
Monday, December 5, 2011
Market Campaign for The Mechanic
The Mechanic is a action film made by Monument Pictures and Lionsgate.
The trailer of this film was banned from television by the Advertising Standards Authority for the use of "violent imagery" after recieveing 13 complaints when it aired during Glee.
http://www.youtube.com/watch?v=fZUPdyVv-MM
They also released posters which were displayed all around the country.
To create more interest in the film there was even interveiws with the main characters.
http://www.youtube.com/watch?v=GPOhPqO1vPI
The trailer of this film was banned from television by the Advertising Standards Authority for the use of "violent imagery" after recieveing 13 complaints when it aired during Glee.
http://www.youtube.com/watch?v=fZUPdyVv-MM
They also released posters which were displayed all around the country.
http://www.youtube.com/watch?v=GPOhPqO1vPI
Idents
An Ident is used by film production companies so it is recognisable. As soon as the audience see the ident they know who makes the film. Production companies use this to create familiarity. It is a form of branding the film.
These companies produce the most films, they have the biggest budgets and usually produce the biggest profit. These emblems are the most recognisable images in the industry.
Paramount’s mountain logo is the oldest surviving studio emblem dating back to 1912.
While Columbia’s torch carrying lady dates back to 1924.
And the iconic Art Deco monument that 20 Century Fox uses as a logo was developed in 1935.
The six most popular production companys all have their own idents that are known worldwide. These are WaltDisney, Paramount, Warner Bros, 20th Century Fox, Universal and Columbia.
These companies produce the most films, they have the biggest budgets and usually produce the biggest profit. These emblems are the most recognisable images in the industry.
Paramount’s mountain logo is the oldest surviving studio emblem dating back to 1912.
While Columbia’s torch carrying lady dates back to 1924.
And the iconic Art Deco monument that 20 Century Fox uses as a logo was developed in 1935.
Purpose of a Poster
Posters are use to advertise the film to the public. They are put in public places such as billboards, bus stops, back of magazines, side of buses and in shop windows. There were 20 posters released for Harry Potter: The Deathly Hallows Part 2 to help build up anticipation up until the release. They normally include the date of release, the directors name and production company and the names of actors. Usually if actors starring in a film are popular then the name will be included to make the audience more likely to want to see the film if they like that particular actor. Posters are available to buy and are sometimes collected.
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